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Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region

2017-06-30

Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region Summary "Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the multiplay market in the Americas region,...

Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition

2016-03-31

Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition Summary Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, combining traditional telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the key...